Turning brand strategy into action

Strategic communication

Once your brand strategy is in place, communication strategy translates it into effective messaging, channels, content, and campaigns.

Key questions we answer:
Who do we talk to? – target audiences & stakeholders
What do we say? – key messages & tone-of-voice
Where and when do we say it? – channels, media, and timing

Workshops & analysis:
– Audience & stakeholder mapping
– Key message development
Gap Analysis: identify missing or untold messages
– Channel selection & content planning
– Campaign planning & execution (with partners if needed)

Components & deliverables:
– Communication plan
– Initial content roadmap & campaign plan
– Guidelines for tone-of-voice and brand messaging

Goal:
Deliver your brand effectively to the target audience, ensuring every message is consistent, engaging, and aligned with your brand strategy.

 

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Contact

Passaat Communication & Design
Kaya Araña 89
Mahuma, Curaçao