Rebranding of the Inspectie Onderwijs Curaçao

Branding & Communication Strategy

The Client:
Inspectie Onderwijs Curacao is the independent education Inspectorate of Curaçao, operating under the Ministry of Education.

The Challenge:
The Inspectie needed to reposition themselves – from an enforcement body to a conversation partner. Their communication didn’t reflect who they truly were.

Our Approach:
We developed a brand identity within the government style,  including a communication strategy and visual tools. For the website, we organised a workshop to surface the inspectors ‘ real experiences – so the website would truly support their work.

The result:
A brand identity, report design, brochures, and magazine – held up by the Minister of Education as the benchmark for other bodies on Curaçao.